Nucleus — Office of Problem Gambling

Office of Problem Gambling

As part of Responsible Gambling Awareness Week, Nucleus developed a campaign that would build awareness of gambling related issues and the support networks available.

Our concept was based around understanding 'the odds' of developing a gambling problem. This was communicated by giving the odds perspective; comparing the odds of gambling and non-gambling events. The creative was rolled-out across a range of collateral that directed to an interactive microsite,

  • Print
  • Web
  • Video
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Nucleus - Marketing Week 2014 print collateral design