Nucleus — Office of Problem Gambling

Office of Problem Gambling

As part of Responsible Gambling Awareness Week, Nucleus developed a campaign that would build awareness of gambling related issues and the support networks available.

Our concept was based around understanding 'the odds' of developing a gambling problem. This was communicated by giving the odds perspective; comparing the odds of gambling and non-gambling events. The creative was rolled-out across a range of collateral that directed to an interactive microsite, WhatAreYourOdds.com.au.

  • Print
  • Web
  • Video
Our Work
Full-Service Creative Agency

We think. We design.
We make. We listen.
We debate. We plan.
We talk. We edit.
We write. We code.
We research. We deliver.
We assess. We resolve.
We realise. We evolve.
We explore. We respond.
We consider. We encourage.
We work hard. We play fair.
We eat. We drink.
We breathe. We play.
We create.

Nucleus - Marketing Week 2014 print collateral design